Gracious R Tapa- Question 5 : How did you attract/address your audience?

We attracted our teenage audience in many ways as the setting, storyline, mise en scene , characters etc.. , are those that the target audience can relate to.

The storyline specifally :
- the bullying issues raised
- the vulnerable girl school girl
-the universal theme of revenge
attracts a mass audience, as results show the subject of bullying still is a very important and sensitive issue that can others can empathise and sympathise with. Many people regardless of age can connect the theme of revenge because revenge is a natural emotion that people either need to act upon or deal with

How Setting/Location attracts audience
We used setting in order to attract the audience as it was important for our target audience to see a familiar location in which they can relate to and feel at ease with.
 - By using our school as the setting, it appealed to our audience immediately as they would  still be in education or just recently left, meaning they could easily empathise with the situation

How Characters attract/address our audience

-As our main character is the small girl, it also meant that the audience could emathise with her as they once were at that particular age too and might have gone through some situations presented in the opening for example the bullying. Thus immediately attracting our audience. By using stereotypes we were successfully able to attract our audience well because it would be something they're familiar with.

How mainstream institutions attract our audience
-As our Audience research showed, our target audience are more likely to consume mainstream media products , therefore by turning our product into a mainstream production it immediately attracted them. Thus building our Media production company 'Galp Pictures' as a mainstream institution and also getting institutions such as universal to distribute our product.

How Mise en scene attracts our audience
-Mise en scene and costumes were a very big aspect in order for us to attract our target audience. Currently in the media, there are many school-based dramas e.g Waterloo road and they have high ratings due to the number of students able to relate to it. The sartorial school uniform code unifies many students and brings them together regardless of whether they wear different uniforms. The fact that they all go through the same situations creates a society and community within students which will automatically appeal to our target audience.