Question 3: What kind of media institution might distribute your media product and why?
The feedback from our Audience Research showed that our target audience was a lot more familiar with more mainstream Directors and films. Consequently, we decided that our film would be best suited for Mainstream audiences, due to the fact that we include a lot of stereotypes that the more mainstream film industry also include within their films.
An independent film, such as David Lynch's Eraserhead, breaks the regular 'mould' of traditional stereotypes and although we subvert some representations, we do not think that our film would be suitable for a more niche audience.
In terms of the company that may distribute our film, we feel that a company such as 20th Century Fox or Universal would be good options as they are some of the leading mainstream distributors, on a global scale.
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