Pahirthana Anursriskumar- Question 5, How did you attract/ address your audience?

We attracted our audience in many ways which were most easy for us. From the audience research we found out that majority of the young audience preferred a thriller convention movie which can be related to the students daily lives.

The key areas in the media we used to attract our audience was setting, storyline, mise-en-scene and character.

SETTING

Our setting for the movie is based in a school, this would attract our young audience as they preferred a setting they could relate to and they thought it would be more interesting for them.

STORYLINE

The storyline revolved around a young school girl who gets bullied in school, then gets imprisoned by her school janitor. We thought this would attract our young audience as every school has young students and every school has janitors, this would be story the audience could watch with particular interest.

MISE -EN-SCENE

The costumes were only a school uniform and a janitor's suit. This really influenced the storyline as it bought the storyline to life. This attracted the audience as it really gave them a sense of belonging as the main protagonist was a young school girl herself.

CHARACTERS

The young school girl really would attract a young audience as they can relate themselves to her, also the fact that she is young and vulnerable would enhance the audience to empathise the protagonist.