Media Evaluation IV - Anissa Daud

Question IV: Who Would be the Audience?

We had two methods of carrying out our Audience Research:

• A Vox Pop
• Questionnaires 

Through both of these methods, we were given an outline of who we wanted to target the Opening at and also, it gave us a bit of an inkling as to what sort of issues and topics should be addressed within the Opening. 

Results from the Audience Research showed that the majority age range was that between 16-25. This then meant that we were addressing young, mature adults and so there could be slightly more explicit content shown and more violent/mature themes that we were able to address within the Opening. 

There are quite a few points within the Opening where we have tried to incorporate some of the Audience Responses. For example, most of the respondents had stated that what attracted them most to a Thriller film was the dark, mysterious lighting. We therefore ensured that we had some scenes which had been filmed in dark lighting, such as the scene where the protagonist has been kidnapped and locked away.

Louisa Cheung: Evaluation 4)Who would be the audience for your media product?

Whilst researching our target audience, we first did an audience research. One in the form of a vox pop and the other by using questionnaires. From this we were then able to generate what and what not to include in our thriller opening.

When doing our audience research, it was shown that the majority who were interested in watching thrillers were between the age of 15-25. This gave us an indication that we were more able to include more explicit content when planning our treatment and filming. Our young adult audience will be able to relate to most of the issues within our thriller opening.

Also when asked what was their favourite sub-genre within thrillers, the majority answered psychological. This to which we also embed in our thriller treatment as later on our protagonist develops Stockholm Syndrome. The development of Stockholm Syndrome also contributes to what our audience expect from a thriller. The majority of the answers were an unexpected twisted ending, to which we offer them the development of an unexpected relationship.