We had two methods of carrying out our Audience Research:
- A Vox Pop
- Questionnaires
Through both of these methods, we were given an outline of who we wanted to target the Opening at and also, it gave us a bit of an inkling as to what sort of issues and topics should be addressed within the Opening.
Results from the Audience Research showed that the majority age range was that between 16-25. This then meant that we were addressing young, mature adults and so there could be slightly more explicit content shown and more violent/mature themes that we were able to address within the Opening.
There are quite a few points within the Opening where we have tried to incorporate some of the Audience Responses. For example, most of the respondents had stated that what attracted them most to a Thriller film was the dark, mysterious lighting. We therefore ensured that we had some scenes which had been filmed in dark lighting, such as the scene where the protagonist has been kidnapped and locked away.
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